A classic of rhetorical technique:
1. Start with Ethos: Establish your credibility as someone to listen to. "When I took office, the economy was on the brink. Things are still bad, but we've pulled back from the edge. I am a competent manager."
2. Logos: Give a logical argument for why your approach is best. Obama offers a series of wonky arguments for why his reform is the best route.
3. Pathos: Appeal to the heart, and ask people to take some action. Obama invokes Ted Kennedy, and reminds us that wanting to help your fellow man is not a partisan issue.
Rhetorically, a very strong speech. Unknown is how many persuadable people actually watched it.
1. Start with Ethos: Establish your credibility as someone to listen to. "When I took office, the economy was on the brink. Things are still bad, but we've pulled back from the edge. I am a competent manager."
2. Logos: Give a logical argument for why your approach is best. Obama offers a series of wonky arguments for why his reform is the best route.
3. Pathos: Appeal to the heart, and ask people to take some action. Obama invokes Ted Kennedy, and reminds us that wanting to help your fellow man is not a partisan issue.
Rhetorically, a very strong speech. Unknown is how many persuadable people actually watched it.
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1 comment:
Hey, you forgot Athos, Porthos and Aramis!
Actually I thought the speech was well done, too. I wasn't especially persuaded but I know too much about this topic unfortunately.
Also, I think I am the only person in the world who doesn't understand the issue of denial of coverage for pre-existing conditions. I am in favor of big changes in portability to address this in change-over instances, but otherwise I just don't get it.
Well, see you at the big party tomorrow!
Alex
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